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How effective is buy one get one free?

The reason for this could be buyer perception. In 'buy one, get one free', you're forcing the prospect to take action before they get a deal and the initial purchase is marked at full price. However, with half off, the initial item is seen to be 50% less than it normally is. People perceive it as a better deal.

bettermarketing.pub - Should You Offer 50% Off or 'Buy One, Get One Free'?

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Make Your Bookie Cry And Pull The Hair By Generating $23,187

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Should You Offer 50% Off or ‘Buy One, Get One Free’? They’re mathematically identical, but this case study reveals buyer perception trumps numbers Photo by Justin Lim on Unsplash Author’s note: I’ve started a fascinating newsletter filled with practical advice on business, marketing & finance… All designed for you to read in one minute or less. Read it here for free. Here’s a little math question. Imagine I have two different brands of whisky on sale. Identical liquid, amount, etc. Let’s pretend they taste the same, too. One brand is $15, marked down from its original price of $30 per bottle. The other brand is $30, but it’s ‘buy one bottle, get one free’. Which one is better value? Of course, it’s a trick question, and in terms of volume of liquid per dollar spent, the outcome is the same. However, that’s not how a buyer perceives it, and when working as a marketing consultant, your choice could be the difference between thousands of dollars of potential revenue for your client. Don’t make the mistake I did. How Did I Come to Learn From This Mistake? One of my previous clients had the need to clear stock. Their product was seasonal, consumable, and had a sell-by date. It couldn’t be sat on shelves any longer. To boost revenue and run-through stock, the simplest way was to run a flash sale. In my mind ‘buy one, get one free’ was the best option. Grocery stores do it all of the time as a way to lower inventory or simply boost average order value. I decided to split-test in Mailchimp to see what the difference would be. The way the split test works is that the list is split into sections. 25% of your list will get an email with subject line 1. offering ‘buy one, get one free’. 25% of your list will get an email with subject line 2. offering 50% off.

The best performing email is chosen.

The remaining 50% of your email list receives the winning email. Below are the number of opens for the email offering ‘buy one, get one free’. Open and click rate on the ‘buy one, get one’ offer. As you can see above, the first 25% of the email list this was sent to gave me almost 21,000 opens and over 2,000 clicks. All for offer 1. The conversion rate was 3.7% The split test meant that the next subject line offered 50% off the product, instead of ‘buy one, get one free’. This was offer 2. Open and click rate on the 50% OFF email offer. As you can see above, it received a 16.5% increase in email-open rate, but a staggering 27% increase in click-through rate. More opens, more clicks, and far more sales. The conversion rate of this offer was 8.6% — huge. The Results: What You Should Offer Photo by Danielle MacInnes on Unsplash Without going into too much detail for my client, the 50% off offer produced a sales uplift of 266% compared to its ‘buy one, get one free’ counterpart. Let that sink in: 266% more sales than the almost mathematically identical offer. Needless to say, we rolled with that for the rest of the email list sends and continued to position it as a 50% off sale. In the years since, I’ve tested this offer again. In the exact same fashion with scientifically replicable results. My own bias and preference towards ‘buy one, get one free’ was exposed to be false. Fifty percent off is far better.

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What does 💜 💜 mean from a girl?

Who uses 💜 Purple Heart emoji? Like the many other heart emoji such as Red Heart ❤️ and Blue Heart 💙, the Purple Heart emoji 💜 is generally used to convey love and other strong, affectionate, positive feelings.

dictionary.com - Purple Heart emoji Meaning - Dictionary.com

The Purple Heart emoji 💜 was approved under Unicode 6.0 in 2010. On all major platforms, the emoji takes the form of a heart in various shades of purple. The Microsoft version of the emoji has a black outline. The Purple Heart emoji 💜 is used to reference things that are purple, such as purple clothing, purple-themed sports teams like the Minnesota Vikings, or the purple rain of the legendary musician Prince. Following a concert in 2016, BTS band member Kim Taehyung used the color purple to show love for fans. Since then, BTS fandom adopted the color purple, and they will often use the Purple Heart emoji 💜 on social media. The BTS official Twitter account also often uses the Purple Heart emoji 💜 in their tweets. The Purple Heart emoji 💜 is also used online to represent the Purple Heart in the U.S. military. The Purple Heart is a medal awarded for wounds received in action against an enemy or as a direct result of an act of the enemy.