Wager Mage
Photo: Katerina Holmes
People who came to Las Vegas gambled an average of $717.51 in 2021 — about $126 more than in 2020, according to the Las Vegas visitor profile released last week. They spent an average of three hours a day gambling in casinos, and stayed an average of 3.6 days and 4.6 nights.
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Read More »LAS VEGAS (KLAS) — In a year when casinos broke records for profits, a profile of the average Las Vegas visitor goes a long way toward explaining why. People who came to Las Vegas gambled an average of $717.51 in 2021 — about $126 more than in 2020, according to the Las Vegas visitor profile released last week. They spent an average of three hours a day gambling in casinos, and stayed an average of 3.6 days and 4.6 nights. About 75% of all visitors gambled. The larger amount reserved for gambling reflects “pent-up demand” — a phrase repeated by executives from all the major Las Vegas gaming companies during the pandemic. People were ready to come back to Las Vegas, and they had some money to burn. In addition to the gambling numbers, the visitor profile is chock full of insights into how people planned their trips, how much they spent, what they did while they were here, and how satisfied they were with the Vegas experience. It was the first update since the pandemic, with the Las Vegas Convention and Visitors Authority skipping the 2020 report. The pandemic “led to changes in both the behavior and composition of the Las Vegas visitor. Specifically, 2021 visitors were younger and more ethnically diverse, were more likely to be visiting from the Western United States and to be traveling with children,” according to the LVCVA. One section of the report shows 74% of people who booked a trip did it online or through an app. That’s a huge increase from previous years, when that number was typically around 52%. Trips were planned on shorter notice.
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