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actionnetwork.com - Top Online Sports Betting Sites & Best Sportsbooks | The Action Network

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Methodology for Determining Sportsbook Ratings

Action Network grades sportsbooks using a highly specific evaluation methodology. Our team of expert handicappers meticulously review a variety of sportsbook features in order to create an accurate user experience account to share with bettors. Below are the elements that are tested in order to generate an overall sportsbook rating. Bonuses and promotions are often the first thing new potential users are looking at when evaluating sportsbooks. We rate sportsbooks on their bonuses & promotions in two categories:

Sign-up offers : How strong is their new user bonus to entice bettors to register and begin using the sportsbook? Existing user bonuses : How well does the sportsbook continue to keep existing users engaged with regular bonuses, boosts, etc?

Both elements are rated separately on a scale of 1-5. The two scores are then averaged to provide an overall rating for the Bonus & Promotions category.

Mobile App Functionality & User Experience 35%

Most sports bettors are likely to be placing wagers with sportsbooks through a mobile app. Having a technically sophisticated and user friendly app is vital to being rated highly by our experts. The five evaluation elements that makeup this category are:

Log In Process : How easy and quick is it to sign in to the sportsbook mobile app?

In-app Navigation: How straightforward is it to find specific contests and information as well as to browse the betting markets?

General app layout, navigation menus, and in-app search functions are all accounted for here.

App Speed : How quickly does the mobile app update, redirect users to new pages, and respond to user input?

Data Density : How much game data can be viewed at once without users having to scroll through multiple pages?

Bet Slip: How intuitive and seamless is the bet slip to facilitate placing wagers?

All five elements are rated separately on a scale of 1-5. The scores are then averaged to provide an overall rating for the Mobile App Functionality & User Experience category.

Desktop Functionality & User Experience 5%

While most sports bettors are likely to utilize a mobile app, there are users who prefer a desktop experience. We have graded the functionality and user experience using desktop in the same way as above:

Log In Process : How easy and quick is it to sign in to the sportsbook mobile app?

Desktop Navigation: How straightforward is it to find specific contests and information as well as to browse the betting markets?

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General app layout, navigation menus, and in-app search functions are all accounted for here.

Website Speed : How quickly does the mobile app update, redirect users to new pages, and respond to user input?

Data Density : How much game data can be viewed at once without users having to scroll through multiple pages?

Bet Slip: How intuitive and seamless is the bet slip to facilitate placing wagers?

All five elements are rated separately on a scale of 1-5. The scores are then averaged to provide an overall rating for the Desktop Functionality & User Experience category.

Cashiering 5%

Ease and speed of depositing and withdrawing money with a sportsbook is another key component to a solid sportsbook. When rating cashiering, our team focuses on the following: Deposit & Payout Options : What options are available to users to deposit money and withdraw it from their account. The more options available, the more flexibility users have to manage their money in the way they prefer.

Deposit Amounts : Is there a reasonable minimum and/or maximum deposit amount in place? Do sportsbooks have a reasonable barrier to entry for lower-end players and do they have high enough ceilings for more high stakes players?

Payout Speed: How quickly will users get money into their hands after requesting a withdrawal from the sportsbook?

Each of these three elements is rated separately on a scale of 1-5. The scores are then averaged to provide an overall rating for the Cashiering category.

Market Pricing (Compared to Other Sportsbooks) 25%

Having strong odds and reasonable pricing across sports markets is a great way to keep bettors using a sportsbook. Action Network looks at prices across sportsbooks to make direct comparisons on the following areas:

Overall Average Pricing Across Markets: On average, how does a sportsbook compare to others on its pricing across sports and betting markets?

By Sport: How does a sportsbook compare to others on its pricing for specific popular sports markets (i.e. NFL, NBA, NHL, MLB, NCAAF, NCAAB, etc)?

By Bet Type : How does a sportsbook compare to others on its pricing for a specific betting market (i.e. moneyline, spread, totals, etc)?

Each of these three elements is rated separately on a scale of 1-5. The scores are then averaged to provide an overall rating for the Market Pricing category.

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Market Coverage 10%

Every legitimate sportsbook will cover the major sporting events and bet types, but we also rate each sportsbook on their additional market coverage as well.

Sports Markets : What sports markets does the sportsbook cover? How niche do they get with their coverage of sporting events?

Bet Types: What bet types are available through the sportsbook?

Each of these three elements is rated separately on a scale of 1-5. The scores are then averaged to provide an overall rating for the Market Coverage category.

Generating the Final Sportsbook Review Score

A final score is then generated by creating a weighted average from the scores of the six evaluation categories outlined above. Action Network experts have weighted categories differently based on the level of importance we believe that they represent to bettors. Below is an example of how a final score would be determined using this weighted average method.

Mobile App Functionality & User Experience - 4

Desktop Functionality & User Experience - 3.5

Cashiering - 5

Market Pricing - 4

Market Coverage - 4.5

Once we have scores, we would multiply those by the weight of each category and then divide that sum by the total sum of the weights. 4.5(20) + 4(35) + 3.5(5) + 5(5) + 4(25) + 4.5(10) / (20 + 35 + 5 + 5 + 25 + 10)

417.5/100 = 4.2

From here, we multiply this score by two to get a rating out of 10. In this example, the sportsbook would receive a final review score 8.4/10. We know that not everybody will just take our word for it when it comes to selecting a sportsbook. For those who like to dig-in and do the research for themselves, be sure to keep the evaluation criteria outlined above in mind. Don’t be afraid to register for more than one sportsbook. Having accounts in multiple places can help ensure you’re always getting the best odds and lines possible on your wagers.

actionnetwork.com - Top Online Sports Betting Sites & Best Sportsbooks | The Action Network

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