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What does Adidas mean in slang?

Since at least the 1970s, people have been claiming the name Adidas is an acronym taken from the initials of All Day I Dream About Soccer or Sports.

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In 1924, two brothers, Adolf and Rudolf Dassler, founded a shoe company in Herzogenaurach, Germany called the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). They ran the company together successfully until 1948, when a rift compelled them to split the business. Adolf named his company Adidas after his own name, blending Adi (a nickname for Adolf) and the first part of his last name, Das(sler). Rudolf similarly named his new business after himself, Ruda, though it was soon after changed to Puma. Puma and Adidas have been fierce competitors ever since. Since at least the 1970s, people have been claiming the name Adidas is an acronym taken from the initials of All Day I Dream About Soccer or Sports. While these so-called backronyms are false, they have nevertheless proven to be popular folk etymologies commonly spread. They’ve even inspired more playful or provocative backronyms. One joke is that Adidas stands for All Day I Dream About Smoking (marijuana), likening the company’s leaf-like logo to a cannabis plant. Another was popularized by the metal band Korn in their 1996 song, “All Day I Dream About Sex.” Adidas merchandise is easily recognizable from the distinctive, triangle-grouped three stripes that brand their merchandise, a design the company purchased from the Finnish Karhu Sports in 1952. While best known for its athletic and casual footwear, Adidas’ lines of t-shirts, tracksuits, and other athletic and leisure clothing make it the second-largest sportswear company in the world after Nike. One line of casual shoes, the Samba, was extremely popular in the 1980–90s, around the time the shoes were prominently referenced in an influential, and now iconic, early rap song, “My Adidas,” by Run-D.M.C. The song features the memorable lyrics: “We make a good team, my Adidas and me. / We get around together, rhyme forever, / And we won’t be mad when worn in bad weather.”

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Ye Gods! documents validating the spoliation & conquest of the actual soil of Ireland by foreigners & bodachs, who since their occupation have done their worst to bleed the nation white...

—Joseph Campbell, prison diary, 10 Dec. 1922

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