Wager Mage
Wager Mage
Photo: Maria Orlova
Between 1955 and 1956, Dodge produced the first car specifically marketed to women, which came in pink exterior, naturally, complete with a pink umbrella, a pink handbag and lipstick holder, among other totally sassy accessories.
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Read More »Well call me Penelope Pitstop! Okay don’t, but I bet you would if I picked you up in the sassiest car that ever was, the 1956 Dodge LaFemme. Between 1955 and 1956, Dodge produced the first car specifically marketed to women, which came in pink exterior, naturally, complete with a pink umbrella, a pink handbag and lipstick holder, among other totally sassy accessories. Upholstered in a pink rosebud tapestry with pale pink vinyl trim, the La Femme came with a keystone-shaped purse that could be stowed in a compartment in the back of the passenger seat. Each purse was stocked with a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse, all made of faux-tortoiseshell plastic or pink calfskin and gold-tone metal, all were designed by “Evans”, a maker of women’s fine garments and accessories in Chicago at the time. Behind the drivers seat was a compartment that contained a raincoat, rain bonnet and umbrella that matched the rosebud interior fabric. The full-sized automobile based on a 1955 Dodge Custom Royal Lancer, came as an optional package for $143 extra, at a time when American women had become a vital part of the American workforce. After WWII, women no longer only had a place as housewives or secretaries, but also as managers, lawyers, doctors, scientists and small-business owners. Continuing business on the home front fell on their shoulders and with a need to now get further than the corner grocery store, a new sense of female independence emerged on the open road. Dodge wanted to provide that– with a stylish touch of pink. Their marketing brochures said the car was made “By Special Appointment to Her Majesty… the American Woman.” The 1956 model introduced push-button driving, a futuristic “Mrs. Jetson” transmission control at the touch of a button mounted to the left of the steering wheel. Dodge advertised them as “The Magic Touch of Tomorrow.” Unfortunately, La Femme has been more or less forgotten in automobile history, after Dodge discontinued it the very next year the second version was launched in 1956. Because it was considered an optional package to a standard model, its exact production numbers are not known, but guesses are around 2,500 were made over a two-year period.
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Read More »Advantages of wider tires in winter When it comes to the winter season, there are definite advantages to fitting your wheels with wide tires over standard narrow tires. A wider tire equates to better performance on dry or wet roads and compacted snow.
The size and width of tires will determine how the car handles in different conditions and typically provides the optimum overall performance. A wide tire, by comparison, is a tire which exceeds a standard tire. Reasons for switching from narrow tires to wide tires – if the car's specifications allow for it – can range from performance enhancements to aesthetic appearance. Because the contact area is more substantial, for example, wide tires can grip and accelerate on dry surfaces much better than narrow ones. They're also great for specific applications like winter driving conditions. These modifications are road-legal so long as the driver is aware of the changes in handling to their car, for example, when it comes to cornering and braking, and they don't exceed the safety guidelines recommended by either the vehicle or tire manufacturer. The documentation that comes with your vehicle will further specify the widest tires you can fit to the rim without impairing safety or performance. For comparison, you can identify your car's stock size on the tire sidewall, under the fuel cap, or on the pillar of the driver's door. In a sequence of markings like 225/50 R 17 98 H, for example, the first three numbers "225" represent the section width, in millimeters, of the tire from one sidewall to the other.
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