Wager Mage
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What percentage does a bookie take?

Bookies make money by taking a fee, a percentage of every dollar wagered. This fee is often 10%, though in some circumstances that percentage can increase. For example, a tight line on the Superbowl might call for a bettor to lay, or risk, more juice than the typical 10%.

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We’re often asked, “How do I start a bookie service?” Over the years, we’ve compiled a list of basic information about starting an online sportsbook and providing a bookie service. Now you too can become a part of the pay per head (PPH) bookie revolution.

What is a bookie?

“Bookie” is the slang word for a bookmaker. A bookie is someone who takes bets from individuals on sporting events, much like a stock broker takes money from clients to buy and trade stocks. Bookies provide sports betting services. They provide a place where sports bettors can make wagers. After reading through this document, you will find exactly how easy it is for you to start your own sportsbook business and sportsbookie journey.

What does it take to be a bookie?

A successful bookmaker has a few key characteristics; if you can tick off the following, you might be a very successful bookie:

You’re good with numbers

You’re organized

You have a healthy constitution for risk (if you play the stock market, this could be you)

You’re passionate about sports and keep up on the latest news

You’ve got some start up cash to cover your overhead

You understand sports wagering; or, you are willing and able to learn

You understand that being a bookie means working weekends and holidays

Old School Bookmaking is Dead

Although negative connotations about the word “bookie” remain, the pay per head industry is quickly destroying those cultural associations. In the past, the word “bookie” implied shady, backroom, cigar-filled places. In these cigar-filled places, Soprano-like characters took wagers over the phone. Sometimes, underage runners handed them a piece of paper detailing a specific bet. The bookie notated plays. They handed a confirmation piece of paper to the runner. The runner ran the piece of paper back to the bettor. If bookies didn’t use this method, they used the telephone. Pay per head has opened up the sports betting industry to individuals who never dreamed of becoming a bookie. It’s no longer the 20th century and gambling is far more widely seen as entertainment than before. The average Joes of the world can enjoy betting. Some of these average Joes run their own online sportsbooks. In today’s technologically advanced world, anybody can become a bookmaker. Shady characters in smoke-filled back rooms aren’t the only people who can take wagers and provide other sports betting services.

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Technology Has Changed the Sportsbook Industry

Technology, especially mobile tech, has changed the online sportsbook industry. Sportsbook software allows individuals to set up turn-key online businesses. People from all walks of life can create online sportsbooks. They run their online sportsbook businesses while not at their day jobs. Most sportsbook business takes place via mobile phones on the go, or during the weekend. Pay per head allows anybody to run an online sportsbook business. The per head industry is perfect for college graduates looking to pay off their student loan debt. Stay at home moms who wish to make extra income can also benefit. Even former sports bettors who want to become online bookmakers make perfect pay per head agents.

U.S. Sports Betting Law is Catching Up with Technology

Laws in the United States are catching up with the pay per head sports betting revolution. In 2018, the U.S. Supreme Court struck down the 1992 Professional and Amateur Sports Protection Act that forbade any state other than Nevada from offering sports betting services. Until the past, sportsbooks were only legal in Nevada. Many more states, including New Jersey and Delaware, have already allowed for sportsbooks. If the legal trend continues, most states in the U.S. will eventually allow for legal sports betting. This trend should only help per head sportsbook operating bookies flourish. The more the sports betting industry can degrade the old school, negative, ideas surrounding bookmaking, the better it will be for everyone in the industry.

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