Which country uses WhatsApp the most?

WhatsApp's market penetration, by country Position Country % of WhatsApp users 1. Kenya 97% 2. South Africa 96% 3. Nigeria 95% 4. Argentina 93% 6 more rows •

verint.com - What Countries are the Biggest WhatsApp Users? - Verint

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People use WhatsApp to communicate with friends and family, get updates from community organizations, and — increasingly — to connect with brands and businesses. Since the launch of WhatsApp Business in January 2018, more than 5 million businesses have started using the platform “to support customers, grow their businesses, and serve their communities all over the world,” according to WhatsApp. The tool has taken off — especially in markets where WhatsApp is the communication platform of choice.

But just how popular is WhatsApp in your market? And should you be using it as a channel for customer support?

WhatsApp’s market penetration, by country

According to the Global Web Index’s 2020 Social Media User Trends Report—a survey of consumer statistics for the biggest social media platforms—the following are the countries with the highest percentages of WhatsApp users. Monthly WhatsApp users in 2021 as a percentage of total internet users aged 16-64: Position Country % of WhatsApp users 1. Kenya 97% 2. South Africa 96% 3. Nigeria 95% 4. Argentina 93% 5. Malaysia 92% 6. Colombia 92% 7. Brazil 91% 8. Turkey 88% 9. Spain 88% 10. Indonesia 87% Source: Global Web Index’s 2020 Social Media User Trends Report — a survey of consumer statistics for the biggest social media platforms. Looking at these top countries, there are some key trends: For years, messaging apps like WhatsApp have been growing as an attractive cheaper alternative in countries where SMS messaging is expensive. This may help account for the app’s widespread popularity in Africa, Asia and Latin America. Additionally, as the world becomes more globalized, WhatsApp and other messaging platforms provide an easy and cheap way to stay connected with friends and relatives abroad — particularly in countries with prominent diasporas, such as the Philippines. Even the Philippine government has gotten in on the trend. At least one Philippine Consulate now operates a WhatsApp hotline in order to better serve their citizens abroad. What seems clear is that WhatsApp is on the rise around the world. Even if your brand isn’t offering WhatsApp support right now, don’t write it off. You never know, your customers might one day adopt it as their platform of choice for staying in touch with friends, accessing government services, and even buying fish. “It comes down to feeling like the person on the other side is happy to serve you.”

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