Wager Mage
Wager Mage
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Dream11 brings Kartik Aaryan and Samantha Prabhu as brand endorsers | The Financial Express.
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Read More »Fantasy sports platform Dream11 has announced actors Kartik Aaryan and Samantha Prabhu as its newest endorsers. This will be the first time that Dream11 has celebrities outside of sports as ambassadors for the brand to build salience via multi-channel marketing campaigns through the year. In addition to Dream11’s existing 27 cricket ambassadors, the new superstars will help the brand engage differently with users across the country as well as its existing 120 million userbase, the platform said. The actors will initially be seen in a series of ad films announcing The Dream Sale on the Dream11 app, as part of which sports fans will be offered a flat 50% joining discount on mega contests along with a host of other offers on the platform ahead of the TATA Indian Premier League (IPL) 2022. The Dream Sale will be live from March 24-29. The films featuring the two actors will be available digitally on social media, YouTube and Hotstar. The partnership marks Dream11’s strategic efforts to further strengthen fan patronage and bring the fantasy sports experience to not only sports enthusiasts but a wider audience pool across the country. “Both Kartik, with his high relatability quotient and star power and Samantha, with her massive popularity across the nation, hold strong and unique connections with their fans. We believe this creative collaboration starting with this season of the TATA IPL will support Dream11 in exponentially growing our user base in a country that is known for its passion for cricket and cinema,” Vikrant Mudaliar, CMO, Dream Sports said. “Fantasy sports helps me engage with my favourite sports in a way that is fun, competitive and puts my skills and knowledge to use. Dream11 has played a big role in bringing me closer to sports, and I look forward to introducing the world of fantasy sports to sports lovers like me across the country,” Aaryan stated. “I look forward to playing a part in celebrating the spirit of sports and the values it promotes,” Prabhu added on the association.
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Read More »On this basis, the Court adjudged that playing on Dream11 constitutes a 'game of mere skill', which makes the Dream11 game exempt from the provisions of the Public Gambling Act, 1867 (PGA).
Dream11 takes great care to comply with all central and state legislation in India to ensure that our users are fully protected. Every contest on our platform is carefully designed to comply with applicable statutes and regulations in India. Below are the key points from an Indian High Court’s judgement specifically regarding Dream11's game. A challenge to this judgement was also dismissed by the Supreme Court of India: The Court, in its ruling, stated that playing the Dream11 game involves considerable skill, judgement and discretion and that success on Dream11 arises out of users’ exercise, superior knowledge, judgment and attention The Court also held that ‘the element of skill’ had a predominant influence on the outcome of the Dream11 game, which follows the following format: Participants have to choose a team consisting of at least the same no. of players as playing in a real-life sports team (e.g. 5 in basketball, 7 in kabaddi and 11 in cricket/football) All contests are run for at least the duration of one full sports match No team changes are allowed by participants after the start of the sports match On this basis, the Court adjudged that playing on Dream11 constitutes a ‘game of mere skill’, which makes the Dream11 game exempt from the provisions of the Public Gambling Act, 1867 (PGA). Finally, the Court held that the Dream11 is a legitimate business activity protected under Article 19(1)(g) of the Constitution of India. You can find more information on the legality of Dream11 and Fantasy Sports in India on the website of the Federation of Indian Fantasy Sports (FIFS): fifs.in. FIFS is India’s first and only self-regulatory Sports Gaming industry body formed to protect consumer interest and create standardised best practices in the Sports Gaming industry.
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