Photo: Eva Bronzini

Who started BOGO?

The earliest references to 'buy one, get one free' is from 1721, when Richard Bradley's book 'A Philosophical Account of the Works of Nature' was offered under a buy seven, get one free deal. Traditionally, BOGO deals are most commonly applied to food products and other low value consumer goods in supermarkets.

talon.one - Modernizing the 'buy one, get one free' BOGO deal | Talon.One

How to cheat in online exam when camera is on?

How to Cheat in an Online Exam Sending Screenshots to an Expert. ... Screen Sharing or Mirroring to cheat. ... Cheating with Technological Devices....

Last updated Dec 7, 2022

Is it better to bet underdog or favorite?

Underdogs are less likely to win but will result in a higher payout if they do. The value in betting on the underdog is all about noticing when the...

Last updated Mar 15, 2021

Make Your Bookie Cry And Pull The Hair By Generating $23,187

Promotion

The ‘buy one, get one free’ deal (abbreviated as BOGO or BOGOF) is one of the world’s oldest promotional techniques. It’s simple, effective, and popular. But, for many businesses, the standard BOGO format isn’t exciting or enticing enough. Firms need a twist to stand out in the modern business landscape, where increasingly businesses are gamifying their promotions.

The history of ‘buy one, get one free’

The earliest references to ‘buy one, get one free’ is from 1721, when Richard Bradley’s book ‘A Philosophical Account of the Works of Nature’ was offered under a buy seven, get one free deal. The BOGO deal as we know it first reached mainstream popularity in the 20th century, with widespread attention brought to the concept when Procter & Gamble began issuing metal coins in 1920, which could be redeemed for discounts or buy-one-get-one-free deals Traditionally, BOGO deals are most commonly applied to food products and other low value consumer goods in supermarkets. These low cost items have a low threshold in terms of purchase intent, and the offer of ‘free’ can wildly shift customers’ perspectives. They’ve also seen use in other consumer environments. At one point, General Motors dealerships ran a BOGO deal on cars. Customers could get a free Chevrolet Aveo when they bought a Chevrolet Tahoe, Trailblazer or Suburban. Florida’s Senate even passed legislation to offer BOGO on STEM courses for university students.

BOGO deal limitations

However, the BOGO promotion in its standard format can be a bit underwhelming. The clever trick behind the ‘buy one, get one free’ deal is the fact that the customer never really gets the second item for ‘free’. Businesses change the prices of their products regularly, and most increase the price of products before they introduce a promotion. This means customers often pay more than the normal full price of one product under a BOGO deal. BOGO deals can also lessen the perceived value of a product in the consumer’s eyes. Generally, the higher the value of the product, the less suitable it is for a BOGO deal.

New ways to use the BOGO format

Can I use DraftKings if I live in Florida?

While daily fantasy sports are unregulated in Florida, DraftKings and FanDuel operate in the state.

Last updated Aug 20, 2018

What is best of 11 in darts?

Games being played in the Legs format can be played to a 'Best of' format whereby a player or team winning six legs in a 'Best of 11 Leg' game wins...

Last updated Apr 19, 2018

Promotion

To capitalize on the tried-and-tested BOGO format, businesses should consider putting a modern spin on it to make it more appealing.

Ultimately, the underlying concept behind all of these promotions is:

Buy X, get Y in return

You can swap X for any product or combination of products, and swap Y for any combination of products or another incentive (discount, coupon, etc.).

Travel/aviation

“Buy two tickets on the same flight, get 50% off car hire at your destination” This example could help airlines attract customers with the promise of cheaper car hire. Instead of offering a discount on tickets, the airline would offer them at full price. They would then refer customers to an affiliate car hire company at their destination.

eCommerce/general retail

“Buy item X, get a discount coupon for the value of the item to use on your next shop” This BOGO-style promotion is aimed at customer retention and increasing average order value. Because it includes a delayed incentive (i.e. the coupon has to be used on their next purchase), customers are much more likely to revisit the store to claim it. Delayed incentives are effective at encouraging repeat purchase behavior. The customer still gets their free product/discount, but it’s not available immediately.

Making BOGO deals relevant

The promotion examples above work best if they’re personalized by business and customer segment. Personalization resonates with customers because they get better, more rewarding deals. But it’s no longer an unusual or industry-leading technique. Personalization has become the norm across many B2C sectors. A survey conducted by IDC Retail Insights revealed that the majority of retailers in France, Italy, Spain, the UK, and the US view personalization as an essential practice. Shoppers love personalization because they get more relevant deals and rewards. According to Marketo, 79% of consumers say they’re only likely to engage with a brand’s promotions if they’ve been personalized around previous interactions. Alongside personalization, businesses should consider things like best selling products, promotions and offers being run by competitors, seasonal trends etc., when planning promotions.

What does +7.5 mean in a spread?

A 7.5 spread means the favorite needs to win by at least 8 points. That's because you can't score half points, half goals, or half runs in sports....

Last updated Oct 19, 2021

Which platform is the best for betting?

Best for live betting and virtuals: Bet9ja. A great site for bonuses: Betway. Best for football selection: Parimatch. ... Features: Safe, trusted...

Last updated Jun 7, 2022

Promotion

Best sellers

Best selling or signature products are often a huge draw for customers. A promotional campaign that offers customers a better deal on a best selling product can be a great inroad to additional sales.

Seasonality

Seasonal events are a huge driver of consumer activity. The last three months of the year account for almost 40% of all online sales. This makes them prime time for promotional campaigns (Halloween, Black Friday, Christmas).

Competitors

Running similar promotions at the same time as competitors reduces your chances of winning customers. Offer unique deals that will persuade your customers to shop with you instead of rival brands. Offering customers a choice in a promotion is a great way to cover different customer bases and segments. If, for example, you run a promotion offering a free product when customers buy two of product X, you could offer a selection of three different products as the free item. Alternatively, if a business has a new product that they want customers to try, they could offer it as a free item in a BOGO-style promotion. Creativity is key if you’re trying to reinvent the BOGO deal, so don’t be afraid to try something different. Chances are your customers will respond well if you’ve thought your promotion through. To find out more about promotions and the many ways they’ve been used by ecommerce businesses during the pandemic, check out our white paper on 'Promotions and the Changing Face of eCommerce'.

talon.one - Modernizing the 'buy one, get one free' BOGO deal | Talon.One

What happens if you use VPN to gamble?

If a gambling site finds out that you're using a VPN, and it's clear that using a VPN is against their terms of service, they will freeze and...

Last updated Aug 17, 2019

Why do people double down?

For most people, doubling down actually makes them feel good - if only for a short time. Research has found that people experience a short-term...

Last updated Dec 29, 2020

Promotion

Is a bonus guaranteed?

If you were terminated and the promise of a bonus is considered in your contract, your employee might still be required to pay you the bonus. But,...

Last updated Sep 30, 2022

Promotion

How to make $2,000 fast?

How to Make $2,000 in Under 2 Weeks Sell stuff you already own. One of the best ways to earn money quickly is to sell stuff that you already own....

Last updated Jun 27, 2021