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Why doesn't Disney have a casino?

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The Walt Disney Company appears ready to do something it’s never done before. In the company’s quarterly investors call earlier this month, CEO Bob Chapek suggested that Disney is ready to expand beyond movies, TV and theme parks to get into a new business for the company.

Gambling.

As a company that built its reputation upon family entertainment, Disney long has opposed gambling. The company has lobbied against the expansion of gambling anywhere near its Walt Disney World Resort in Central Florida. Its Disney Cruise Line ships defy industry trends by not having casinos. When Disney bought Fox, it tried to exit a deal for a Fox-themed park at a casino resort in Malaysia. Disney officials denied that gambling played any role in that decision, but it certainly continued a long trend of Disney distancing itself from the gambling business. A few years ago, while visiting Disney World, I tried to check NCAA tournament scores on ESPN.com while my phone was using Disney’s Wi-Fi network. But the Disney-owned website would not load. Instead, my phone displayed a message that the site was blocked on the network because the site contained “gambling content.” There wasn’t any gambling content on ESPN.com at the time beyond mention of the point spreads that newspapers and other media long have published as a proxy for estimating how close or lop-sided a game is expected to be. But now Chapek wants ESPN to embrace the gambling business that Disney once worked to block. “As we follow the consumer, we necessarily have to seriously consider getting into gambling in a bigger and bigger way, and ESPN is a perfect platform for this,” Chapek said. Chapek pointed to the popularity of sports betting among the younger consumers that Disney and ESPN need to replace aging sports fans. I don’t know if Millennials and Gen Z love gambling in general any more than their parents. But with popular culture fragmenting, it seems that the young people who still choose to follow sports tend to be the ones who also embrace fantasy leagues and betting. “We have some concerns as a company about our ability to get in (gambling) without having a brand withdrawal, but I can tell you that given all the research that we’ve done recently that that is not the case,” Chapek said. “It actually strengthens the brand of ESPN when you have a betting component, and it has no impact on the Disney brand.” Disneyland has bars now. Some cast members wear beards or show tattoos. The world did not end when Disney made those changes, and it won’t end if ESPN partners a sports book. Rising prices and lackluster entertainment threaten a “brand withdrawal” for Disney much more than abandoning outdated attempts at virtue signaling. So long as Disney offers great family entertainment, the company will do fine. Well, just so long as families don’t have to win a three-team parlay to afford to a trip to Disneyland, that is.

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Was Frank Sinatra a casino owner?

Sinatra even became a casino owner, briefly owning shares in the Sands and Lake Tahoe's Cal-Nevada casino before choosing to concentrate on his entertainment career.

gaming.library.unlv.edu - Frank Sinatra - Gaming Hall of Fame

1997 Inductee

Frank Sinatra

Entertainer

Francis Albert Sinatra (1915-1998) was one of the most iconic singers of the 20th century, and one of the top casino entertainers in history. Sinatra, born in Hoboken, New Jersey, first sang publicly as a teenager and achieved early fame in the big bands of Harry James and Tommy Dorsey. In his initial burst of popularity with bobby soxers, Sinatra released several records with Columbia. In the 1950s, Sinatra revived his career with a series of albums for Capital Records that defined the hip, swinging era. Sinatra first performed in Las Vegas at the Desert Inn in 1951, and later became a featured attraction at the Sands. In the early 1960s, Sinatra teamed with Dean Martin and Sammy Davis, Jr. to form the Rat Pack. Appearing unexpectedly at each other shows, the Rat Pack defined Vegas cool for a generation. Sinatra even became a casino owner, briefly owning shares in the Sands and Lake Tahoe's Cal-Nevada casino before choosing to concentrate on his entertainment career. When performing solo, Sinatra remained a huge draw, with a series of engagements at Caesars Palace in the 1970s. From there, Sinatra's performance schedule reads like a catalog of gaming's growth: his appearances in Atlantic City helped to establish that town as a "real" gaming destination, and his 1993 opening of Foxwoods' theater did the same for that Connecticut casino. A worldwide superstar who performed in venues far and wide, Sinatra nevertheless maintained a special kinship with casino audiences. The relationship was reciprocal, and devoted fans made Sinatra, arguably, the most popular solo artist in casino history. After Sinatra passed away in 1998, the lights of the Strip were dimmed in recognition: a final, fitting tribute.

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